
Going Alcohol-Free? Welcome to the Dark Fun Side.
WTAF is Be Sober AF?
First off, yes, AF stands for Alcohol-Free. But also, yes, we may use it in the way you instinctively thought.
Be Sober AF is a space for anyone who’s questioning their relationship with booze, whether that means you’re:
🍻 A self-proclaimed party gremlin who’s finally asking, wait, was that actually fun?
🍹 Sober-curious but allergic to the idea of being the ‘boring one’ (spoiler: you’re not, but we’ll prove it).
🍾 Pregnant and wondering how the hell people survive weddings without champagne.
Here’s the thing – most of us spend years mistaking chaos for fun. The reckless nights, the messy stories, the WTF did I text mornings. And sure, sometimes it was fun. But other times? It was just a full-time job in self-sabotage.
This space exists to help you figure out the difference. To reassess, reset, and maybe stop derailing your life on Thirsty Thursdays. Because taking a break from booze isn’t the end of your social life – it’s just the start of actually remembering it.
Where Am I and Who Put Me Here?
🕵️♂️ If you’ve ever woken up & needed Google Maps, your banking app, & eyewitness accounts to reconstruct your night – this is for you.
💸 If you’ve ever enthusiastically paid for a full round of shots for strangers, only to check your account the next day and whisper “I did what?” – this is for you.
🍷 If the idea of life without alcohol makes about as much sense as people who voluntarily run marathons, but a tiny part of you is curious how the hell they do it -this is for you.
You’re not alone or broken. In fact you’ve come to the right place.

What You’ll Find (Besides Your Dignity, Hopefully)
🦋 The 31-Day Alcohol-Free Transformation – For those ready to go all in on a dry month like no other. Subscribe & check the box for a preview (& a discount 🤫).
📑 Articles & Insights – Real talk only. Because fluffy, cringey sobriety content gives us the absolute ick.
📰 Monthly AF Newsletter – Like a life coach, but funnier (and free). Plus, zero risk of getting a “rise and grind” motivational email at 5 AM. (Sign up over there 👈)
🍾 The Best AF Drinks – Because no one deserves to choke down another alcohol-free monstrosity. Sorry Beck’s Blue.
We’re Not Like The Others
(And Why That’s a Good Thing)
🚫 No labels. No judgment. No “you must never drink again” energy. Options, not ultimatums.
🔥 A space to rethink drinking, cut through the BS and figure out what actually works for you.
💡 Honest, unfiltered and not here to hold your hand like a fragile Victorian child.
We’re here for the chaos debriefs, the real talk, and maybe, just maybe, helping you stop waking up with kebab regret.
I’m In… What Now?
Well alright then. Good. I thought I was going to have to pitch that to you all day. Wherever you go from here, expect zero fluff, maximum entertainment, and the occasional reality check.
🧨 Join the 31-Day AF Transformation – If you’re ready to ditch the bullshit and join the big leagues.
📩 Sign up for the Be Sober AF Newsletter – The best emails in your inbox (unless you’ve won the lottery 🤑)
📖 Read the Latest Articles – For sober-curious minds and full-time legends.
🍹 Check Out the Best AF Drinks – Because some are actually worth drinking.
📲 Find Me on Socials – Wherever you get your (fake) news, I’ll be there.

Welcome to your new favourite corner of the internet.
Still debating? Classic.
Here’s your sign to just do it 👈
31 days. Daily nudges. No weird cult vibes. Just a chance to take alcohol out of the equation and finally see what life looks like – without the Sunday Scaries as a personality trait.
Got something you want to share?
Questions? Hot takes? An overwhelming need to confess the time you woke up wearing a stranger’s hat, holding a kebab like it was a life decision? Or maybe you just want to say hi (or argue about the best AF drinks).
Whatever it is, I’m all ears.