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be sober af

Going Alcohol-Free? Welcome to the Dark Fun Side.

WTAF is Be Sober AF?

First off, yes, AF stands for Alcohol-Free. But also, yes, we may use it in the way you instinctively thought.

Be Sober AF is a space for anyone who’s questioning their relationship with booze, whether that means you’re:
🍻 A self-proclaimed party animal who’s finally asking, wait, is this actually fun?
🍹 Sober-curious – but allergic to the idea of being labelled boring
🍾 Pregnant and wondering how the hell people survive weddings without champagne.

Here’s the thing – most of us spend years mistaking chaos for fun. The reckless nights, the messy stories, the WTF did I text mornings. And sure, sometimes it was fun. But other times? It was just a full-time job in self-sabotage.

This space exists to help you figure out the difference. To reassess, reset, and maybe stop derailing your life on Thirsty Thursdays. Because taking a break from booze isn’t the end of your social life – it’s just the start of actually remembering it.

Where Am I and Who Put Me Here?

🕵️‍♂️ If you’ve ever woken up & needed Google Maps, your banking app, & eyewitness accounts to reconstruct your night – this is for you.




What You’ll Find (Besides Your Dignity, Hopefully)

🦋 The 31-Day Alcohol-Free Transformation – For those ready to go all in on a dry month like no other.


📑 Articles & Insights – Useful content only. Cringey sobriety content gives us the absolute ick.


📰 Monthly AF Newsletter – Like a life coach, but funnier (and free). Plus, zero risk of getting a “rise and grind” motivational email at 5 AM. (Sign up over there 👈)


🍾 The Best AF Drinks – Because no one deserves to choke down another alcohol-free monstrosity. Sorry Beck’s Blue.

We’re Not Like The Others

(And Why That’s a Good Thing)

🚫 No labels or judgment. No “you must never drink again” energy. Options, not ultimatums.
🔥 A space to rethink drinking, cut through the BS and figure out what actually works for you.
💡 Honest & unfiltered tips and advice that actually help shift your mindset around drinking.

I’m In… What Now?

Well alright then. Good. I thought I was going to have to pitch that to you all day. Wherever you go from here, expect maximum entertainment and the occasional reality check.

🧨 Join the 31-Day AF Transformation – If you’re ready to ditch the BS and join the big leagues.


📩 Sign up for the Be Sober AF Newsletter – The best emails in your inbox (…unless you’ve won the lottery 🤑)


📖 Read the Latest Articles – For sober-curious minds and full-time legends.


🍹 Check Out the Best AF Drinks – Because many are actually worth drinking.


📲 Find Me on Socials – Wherever you get your (fake) news, I’ll be there.

Welcome to your new favourite corner of the internet.

Still debating? Classic.

Here’s your sign to just do it 👈

31 days. Daily nudges. No weird cult vibes. Just a chance to take alcohol out of the equation and finally see what life looks like – without the Sunday Scaries as a personality trait.

Got something you want to share?

Questions? Hot takes? An overwhelming need to confess the time you woke up wearing a stranger’s hat, holding a kebab like it was a life decision? Or maybe you just want to say hi (or argue about the best AF drinks).

Whatever it is, I’m all ears.

31 day alcohol free transformation