
Going Alcohol-Free? Welcome to the Dark Fun Side.
WTAF is Be Sober AF?
First off, yes, AF stands for Alcohol-Free. But also, yes, we may use it in the way you instinctively thought.
Be Sober AF is a space for anyone who’s questioning their relationship with booze, whether that means you’re:
🍻 A self-proclaimed party animal who’s finally asking, wait, is this actually fun?
🍹 Sober-curious – but allergic to the idea of being labelled boring
🍾 Pregnant and wondering how the hell people survive weddings without champagne.
Here’s the thing – most of us spend years mistaking chaos for fun. The reckless nights, the messy stories, the WTF did I text mornings. And sure, sometimes it was fun. But other times? It was just a full-time job in self-sabotage.
This space exists to help you figure out the difference. To reassess, reset, and maybe stop derailing your life on Thirsty Thursdays. Because taking a break from booze isn’t the end of your social life – it’s just the start of actually remembering it.
Where Am I and Who Put Me Here?
🕵️♂️ If you’ve ever woken up & needed Google Maps, your banking app, & eyewitness accounts to reconstruct your night – this is for you.
💸 If you’ve ever enthusiastically paid for a full round of shots for strangers, only to spend the rest of the month eating beans on toast – this is for you.
🍷 If the idea of life without alcohol makes about as much sense as people who voluntarily run marathons, but a tiny part of you is curious about how the hell they do it – this is for you.
You’re not alone or broken. In fact you’ve come to the right place.

What You’ll Find (Besides Your Dignity, Hopefully)
🦋 The 31-Day Alcohol-Free Transformation – For those ready to go all in on a dry month like no other.
📑 Articles & Insights – Useful content only. Cringey sobriety content gives us the absolute ick.
📰 Monthly AF Newsletter – Like a life coach, but funnier (and free). Plus, zero risk of getting a “rise and grind” motivational email at 5 AM. (Sign up over there 👈)
🍾 The Best AF Drinks – Because no one deserves to choke down another alcohol-free monstrosity. Sorry Beck’s Blue.
We’re Not Like The Others
(And Why That’s a Good Thing)
🚫 No labels or judgment. No “you must never drink again” energy. Options, not ultimatums.
🔥 A space to rethink drinking, cut through the BS and figure out what actually works for you.
💡 Honest & unfiltered tips and advice that actually help shift your mindset around drinking.
I’m In… What Now?
Well alright then. Good. I thought I was going to have to pitch that to you all day. Wherever you go from here, expect maximum entertainment and the occasional reality check.
🧨 Join the 31-Day AF Transformation – If you’re ready to ditch the BS and join the big leagues.
📩 Sign up for the Be Sober AF Newsletter – The best emails in your inbox (…unless you’ve won the lottery 🤑)
📖 Read the Latest Articles – For sober-curious minds and full-time legends.
🍹 Check Out the Best AF Drinks – Because many are actually worth drinking.
📲 Find Me on Socials – Wherever you get your (fake) news, I’ll be there.

Welcome to your new favourite corner of the internet.
Still debating? Classic.
Here’s your sign to just do it 👈
31 days. Daily nudges. No weird cult vibes. Just a chance to take alcohol out of the equation and finally see what life looks like – without the Sunday Scaries as a personality trait.
Got something you want to share?
Questions? Hot takes? An overwhelming need to confess the time you woke up wearing a stranger’s hat, holding a kebab like it was a life decision? Or maybe you just want to say hi (or argue about the best AF drinks).
Whatever it is, I’m all ears.